Content marketing is an extremely powerful form of marketing, but as a business owner, you know more about running your business than you do about writing web content. This is why many business owners turn to freelance writers and content agencies. However, you want to make sure that you’re hiring the right writer and not wasting money on poor content. We’ve got a few tips for you to help you find the right writer for your business content.
1. Avoid turning to Craigslist and other job sites.
Many people looking for side jobs will see an ad for a writer and think, “Oh, writing? I can do that.” And then they’ll put together a sloppy excuse for an SEO-optimized blog post and call it a day. Don’t fall victim to one of these issues. Instead, use a service that helps to pair you up with quality writers or post on a writer-specific job board. This way, you know that you’re working with someone who does this for a living and will be able to write an article that you’ll be proud to post on your business’s website.
2. Don’t hire just any writer.
There are steps to take when finding a writer for your business. Writers specialize in different fields and industries, so it’s important to look for a writer that has experience creating content for your industry. Ask for writing samples that the writer has previously published on a similar topic to ensure that they know what they’re talking about.
Another great way to vet a potential writer is by asking them to write a short sample, proving that they understand your industry, or that they can at least put in the research to understand it. The important thing to remember here is that these writers are writing to make a living, and you still need to pay for the sample. This is why we recommend asking for a shorter piece that will likely cost less, as many writers are paid by word count.
3. Cheaper is not always better.
When you first start out hiring writers, you might be looking for the best deal. However, writers charge less per word because they’re just starting out in the field and don’t have the experience yet to charge more. If you’re really looking for quality work, be prepared to pay for it. When choosing between a writer who charges 5 to 10 cents (or more) per word, or a writer who will write for 1 or 2 cents per word, it’s important to understand that the quality of the article will be vastly different.
Good luck on your search for a new team of writers. Content marketing is worth the investment of hiring freelance writers to create your web content for you so that you can focus on what you do best: running your business.